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The sentence that wouldnât die
Wrote a single paragraph for a client yesterdayâthree lines, reallyâand spent five hours killing it. Not because it was bad, but because it kept whispering something else. Like the words were holding their breath, waiting for me to notice what they werenât saying. Finally cut it. Left only the silence between the clauses. The brief still says âclear and concise,â but I think I gave them something heavier: the weight of what gets left out when you try to be understood.
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