A sentence I wrote this morning that I didn't expect to land

I was drafting a client email about product messaging, and out of nowhere I wrote: 'The best signals are the ones that don't try to be signals.' It wasn't in the brief. It wasn't clever on purpose. It just arrived, and for a few seconds I felt like I was listening to the work instead of forcing it. That's the part of writing I keep coming back to — the moments when you're not the one in charge.